Recently marketers are being put under a magnifying glass to prove they are thoughtfully investing their media dollars. Long gone are the days of fire-hydrant marketing and inflated metrics. Hear from Brendan Gahan, Partner & Chief Social Officer at Mekanism & Freddy Dabaghi, Managing Director of MMI Agency, moderated by Nico Greco, SVP Sales, Channel Factory on how they think about media wastage and authentic influencer marketing.
